Operators
helping operators

We work alongside founders and executives at the moments that define their companies — when product, operations, and commercial strategy need to move together.

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About

Built by operators,
for operators

Pulso Advisory is a hands-on practice founded by people who have built and run businesses — not consultants who advise from the outside.

We bring the experience of operating across early-stage startups and large corporate environments to the founders and teams who need it most.

Our work spans technology, fintech, energy, and education companies across Brazil and Latin America.

10+

Companies worked with

Years of advisory

Sectors: Tech · Fintech · Energy

LatAm

Brazil and Latin America

What we do

How we work with you

Fractional COO

Embedded operational leadership for companies that need senior execution capacity without the full-time cost. We own outcomes, build processes, and scale teams.

Board Advisor

Structured advisory and board participation for founders who need a critical, experienced voice in key decisions — strategy, fundraising, team, and governance.

Strategic Consulting

Short-term, high-impact engagements on a specific problem — market entry, product strategy, commercial model, or organizational design.

Team

Who you're working with

Layon Costa

Founder · Fractional COO & Advisor

Layon has spent his career building and operating businesses across very different environments — from multinationals like Dow Chemical, Google, and Volvo, to high-growth startups like Clara and Quinto Andar, to founding his own ventures.

That range is the point. He brings corporate-scale discipline — P&L ownership, process rigor, cross-functional alignment — combined with the hands-on speed and adaptability of someone who has run lean teams under pressure.

At Pulso Advisory, he works as a fractional COO, board advisor, and strategic consultant for companies navigating critical inflection points: scaling operations, launching new markets, fixing organizational structure, or preparing for a fundraise.

P&L Leadership Product & Operations Fintech SaaS Team Building LatAm Kellogg MBA

Track record